Success obliges: That is Michael Otto’s conviction. He considers himself to be a citizen as well as an entrepreneur. And that is why he wants to give something back to his city, his country and society as a whole. Michael Otto demonstrates this with his social, ecological and cultural commitment, which extends beyond just financial support and also involves a high level of commitment in terms of time and the contribution of his ideas to all projects. For this he has received many honors and awards, e.g., the Bavarian Order of Merit (2015), the CSR Award of the Federal Government (2017), the Hamburg Citizen Award (2020), and the Values Medal of the Values Foundation (2021).
The sustainability issues and the person of Michael Otto, who embodies the type of honorable businessman with an eye on the common good, have enabled the company to succeed in positioning itself in a market economy as a culturally and socially constructive entity. To this very day, the company has benefited from this brand image.